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Privacy Policy

Cold Lava ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Introduction

This Privacy Policy applies to information we collect through our website at coldlava.ai and when you interact with our AI voice agents, chat services, and database reactivation solutions.

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, and business information when you contact us or book a consultation.
• Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, and time spent on pages.
• Communication Data: Records of your communications with us, including interactions with our AI voice agents and chat services.
• Technical Data: Device information, operating system, and browsing behavior collected through cookies and similar technologies.

3. Google API Services and Limited Use Disclosure

Cold Lava's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Google Calendar Access:

• Our applications may access your Google Calendar to read, create, and edit calendar events
• This access is used solely to provide automation services and build custom software solutions as requested by you
• We do not store your Google Calendar data on our servers
• Calendar data is processed in real-time to fulfill your automation requirements

Gmail Access:

• Our applications may access your Gmail to read and send emails
• This access is used solely to provide email automation services and build custom software solutions as requested by you
• We do not store your Gmail data or email content on our servers
• Email data is processed in real-time to fulfill your automation requirements

Important Commitments:

• We do not store any Google user data (Calendar or Gmail) on our systems
• We do not share your Google data with any third parties
• We do not use your Google data for advertising purposes
• We only access your Google data to provide the specific automation services you have requested
• You can revoke our access to your Google data at any time through your Google Account permissions

4. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our AI automation services
• Respond to your inquiries and fulfill your requests
• Send you service updates and marketing communications (with your consent)
• Analyze usage patterns and optimize user experience
• Deliver personalized AI voice and chat agent experiences
• Comply with legal obligations and protect our rights

5. Information Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party companies that help us operate our business, including hosting providers, analytics services (like Meta Pixel), and communication platforms.
• AI Service Partners: Our AI voice and chat platforms may process conversation data to provide services, subject to strict confidentiality agreements.
• Legal Requirements: When required by law or to protect our rights, safety, and the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell your personal information to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies including:

• Essential Cookies: Required for website functionality
• Analytics Cookies: To understand how visitors use our site (including Meta Pixel)
• Marketing Cookies: To deliver relevant advertising and measure campaign effectiveness

You can control cookies through your browser settings, though this may affect website functionality.

7. AI Voice and Chat Agent Data

When you interact with our AI voice agents or chat services:

• Conversation data may be recorded and processed to improve service quality
• Voice recordings are stored securely and used for training and quality assurance
• You may request deletion of your conversation data by contacting us
• AI interactions follow strict data protection protocols

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including encryption, access controls, and secure data storage. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Conversation data from AI interactions is typically retained for service improvement purposes and may be anonymized after a reasonable period.

10. Your Rights

Depending on your location (including UK GDPR), you may have the following rights:

• Access, correct, or delete your personal information
• Object to or restrict processing of your data
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)
• Request deletion of AI conversation recordings

11. Third-Party Links

Our website may contain links to third-party websites (such as our booking system at cal.com). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

13. International Data Transfers

As we are based in Liverpool, United Kingdom, your data is primarily processed within the UK. If data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date below.

15. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Cold Lava Ltd
Liverpool, United Kingdom
Email: hello@coldlava.ai
Website: https://coldlava.ai
Book a call: https://cal.com/coldlava/discovery-call

Last Updated: 26 November 2025